Data brokers are companies that scrape the internet for personal information. They aggregate, often analyze, and then sell this data to third parties such as private businesses, insurance companies, financial institutions, the government, and other data brokers.

Data brokers collect a wide range of personal information, including your name, address, phone number, and email, which can be used for marketing, background checks, and targeted advertising. They also gather financial data such as credit scores, debt history, and purchase behavior, which may influence loan approvals, insurance rates, and employment opportunities. Additionally, health-related information, including insurance details and medical interests not covered by HIPAA, is often tracked and sold to third parties. Furthermore, data brokers monitor online behavior, including browsing history, social media activity, and app usage, to create detailed consumer profiles that fuel personalized advertising and other business strategies.

Protecting your personal information starts with using privacy-focused browsers and search engines that minimize data collection and tracking. Be mindful of the personal data you share on social media and online forms, as these details can be harvested by data brokers and third parties. Enhancing your online security with VPNs and ad blockers helps reduce tracking, making it harder for advertisers and websites to monitor your activity. Additionally, regularly opting out from data broker sites ensures that your personal information is removed from their databases, further limiting exposure and reducing privacy risks.

Yes, you can submit opt-out requests manually or use a third-party privacy service to automate the process.